Can you really turn around your company and business development efforts through cold calling? Absolutely. Here’s proof. Are you cold calling today? If not, then start? If you are and not getting results, then change your script. You probably sound like everyone else. It shouldn’t take a lot of research on the account or person you’re calling because you shouldn’t be trying to sell anything on the first call. If you are, then stop because everyone else is already doing that one. If you want to be more successful, you need to stop doing what you’re competition is doing.
Again, I still get asked if cold calls work or not? Let’s use an example, if you needed to have an appointment tomorrow morning what would be the quickest way to get one. If you like to make onsite visits, you’re only going to get to so many accounts in a day. If you use email, you’ll have to wait to hear back from someone. I typically hear cold calling is dead because of linkedin, twitter, facebook, and email however it couldn’t be farther from the truth. In fact, I would guess the ones making those statements probably haven’t made a cold call for any significant length of time.
Prospecting and business development is a high contact sport and it takes multiple touches to be successful. These must be consist touches over time to achieve the great results you expect. Also, be realistic with your time frame. Don’t expect a lot all at once. Just be consistent every day with your prospecting activities and you’ll get the results you thought was possible.
Remember, “the person who was an overnight success took about 25 years to get there.” ~Unknown
For everyone who says cold calling is dead I say; thank you and please keep it up. You’re efforts are helping our clients out tremendously. So build your list, pick up the phone, and start dialing. I promise you that someone is out there waiting for you to call them right now.